Kathryn Smith's Blog

ARABELLA During this week at Arabella we encountered huge successes. As sales sawed the marketing really took a front seat. With emails and social media posts being made on the constant to keep customers updated, and to help them feel that they are recieving exclusive content from the new collections.  We hence, in future will continue this heightened use of customer contact to keep this level of sales. Yet, we also need to match the order speed with deliveries and post management and so, Arabella is quickly becoming a growing business.

ARABELLA During week seven at Arabella the main task this week was deciding how to market new collections in order to recieve the largest sum of sales. Hence we then decided that as the online market would be the highest sales provider, the website needed to take priority. We then focussed on the images we use for the website and therefore painted the studio and had professional lighting advice to make sure our photos would match up to larger companies standards competitors.  We noticed a large change as the white balance of the pictures was far superior to the previous and allowed us to create more professional images. Following this we did see an increase in sales, hence, we can only assume this had a positive impact.

ARABELLA  During my sixth week preparing for the following countless deliveries of new Autumn/Winter we were about to recieve was the main feature. To become fully adjusted to the new collections it was highly apparent that we needed to remove as much old stock as was possible to reduce the stocksize and allow more storage for old collections.  We thus created a pop-up outlet in-store as to provide the lowest price possible to the customer as in-store purchases allow for lower chance of returns and remove the need for postage fees. This however, meant we had to re-merchandise the two stores as to make this outlet stock fully available to the customer whilst also encouraging the purchase of current season sale pieces. We hence, made the pop-up shop a prominent part of the social media pages and, put this all on one floor as to encourage the customer to browse current season sale items before going up to the outlet.

ARABELLA During continued weeks at Arabella, the seasons are definitely in transition. As we continue to get new Autumn/Winter stock, it is of the most importance that we immediately get it profiled, measured and online before our competitors. Hence this week, the excitement of having new collections has been fueling our hard work.  Marketing has been a large feature in this week, as we need to showcase these new pieces. Describing them successfully on the website adding correct measurements so that customers know they are buying the right size. Pairing these new pieces with strong outfits on the live shows. Emailing regular customers we feel will be interested in the new collections. The sales we have seen since this has been a massive success for the business and therefore has contributed to the Arabella feeling a group sense of success. Making this transition period both hard work and a rewarding time. 

ARABELLA This week at Arabella I began to feel a shift in my feelings within the workplace, tasks became more swift and my relationships with the staff members grew making me feel at home within the team. I have developed my skills this week as I became more involved in the live shows by constructing the email that is sent out corresponding to specific items seen in the show and marketing in a way to highlight certain discounts and offers taking place at this point in time. This is a highly important task as it often encourages many purchases from customers. Again I have worked artistically, to help in the ways in which Arabella is marketed .   As the summer sales have came to a climax, this needs to be highlighted. Hence, I worked on producing both a chalk display and hanging sale sign so that these sales were at the forefront of the business and producing as much profit as possible. This also allowed the separate stores to have different aesthetics whilst bein g noticed as being...