Week Seven

ARABELLA


During week seven at Arabella the main task this week was deciding how to market new collections in order to recieve the largest sum of sales.

Hence we then decided that as the online market would be the highest sales provider, the website needed to take priority. We then focussed on the images we use for the website and therefore painted the studio and had professional lighting advice to make sure our photos would match up to larger companies standards competitors. 

We noticed a large change as the white balance of the pictures was far superior to the previous and allowed us to create more professional images. Following this we did see an increase in sales, hence, we can only assume this had a positive impact.




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