Week Five

ARABELLA


During continued weeks at Arabella, the seasons are definitely in transition. As we continue to get new Autumn/Winter stock, it is of the most importance that we immediately get it profiled, measured and online before our competitors. Hence this week, the excitement of having new collections has been fueling our hard work. 

Marketing has been a large feature in this week, as we need to showcase these new pieces. Describing them successfully on the website adding correct measurements so that customers know they are buying the right size. Pairing these new pieces with strong outfits on the live shows. Emailing regular customers we feel will be interested in the new collections.

The sales we have seen since this has been a massive success for the business and therefore has contributed to the Arabella feeling a group sense of success. Making this transition period both hard work and a rewarding time. 

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