Kathryn Smith's Blog

ARABELLA Upon my third week at Arabella , I began to become more personally involved in the work that goes on to promote the company.  As I possess artistic abilities within my skillset, I worked on creating a mural for the main store to help promote the new Rundholz pieces that we previously staged a photoshoot for. Whilst this was then helping create a USP for the instore experience having a live in house artist at work, it also allows for quick and relevant changes to the interior of the stores helping efficiently ensure they are up to date.  This however wouldn't have had a specific impact upon the way the company promotes themselves digitally. Henceforth, a timelapse was then set up whilst I created the mural and posted on the social media profiles of Arabella . This allowed the customers to gain an insight into the behind the scenes of Arabella then meaning the community sense of Arabella is highly promoted through this connection.

ARABELLA Within my second week at Arabella , I have already experienced many new elements to the team and the company, like the importance of sustainability and working behind the scenes to ensure the brand is shown in a certain light as to portray a cohesive brand to the customer. It was an exciting start to the week when we received a new delivery from Rundholz , as out of all the brands Arabella stocks this is by far the brand in highest demand. To explore the promotion and progress of this new stock I worked behind the scenes in the photo-shoot fo r this collection exploring the imagery and editing it takes to give these products a place on the Arabella website. Again as Arabella does every few days, we displayed the new collection in the live show of which I helped expand the Arabella community by sharing the live videos on  YouTube  to spread the message their brand holds and reach a wider audience.  I also produced my own sketches and imagery from the Rundholz shoo...

ARABELLA As I have begun my apprenticeship within Arabella it has became apparent to me that the designwear company based in Nantwich, is far more than just a clothing supplier. Discovering a clear unique selling point of the business has been the highlight of my initial week working within Arabella .  Community: a group of people living in the same place or having a particular characteristic in common. a group of people living together and practising common ownership.            noun: community; plural noun: communities   Community is a word with many meanings amongst the English language, however I do believe it also holds various meanings amongst businesses. Arabella to me has a USP of the way the company provides not just luxury designwear but also a strong sense of community. Thus juxtaposing eachother in a way that provides a high quality experience with the exclusive clothing, but an inclusive experience where all customers are made to fee...