Week Six

ARABELLA 




During my sixth week preparing for the following countless deliveries of new Autumn/Winter we were about to recieve was the main feature.

To become fully adjusted to the new collections it was highly apparent that we needed to remove as much old stock as was possible to reduce the stocksize and allow more storage for old collections. 

We thus created a pop-up outlet in-store as to provide the lowest price possible to the customer as in-store purchases allow for lower chance of returns and remove the need for postage fees.

This however, meant we had to re-merchandise the two stores as to make this outlet stock fully available to the customer whilst also encouraging the purchase of current season sale pieces. We hence, made the pop-up shop a prominent part of the social media pages and, put this all on one floor as to encourage the customer to browse current season sale items before going up to the outlet.

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