Week One


ARABELLA


As I have begun my apprenticeship within Arabella it has became apparent to me that the designwear company based in Nantwich, is far more than just a clothing supplier.
Discovering a clear unique selling point of the business has been the highlight of my initial week working within Arabella. 
Community:
  • a group of people living in the same place or having a particular characteristic in common.
  • a group of people living together and practising common ownership.
           noun: community; plural noun: communities
 
Community is a word with many meanings amongst the English language, however I do believe it also holds various meanings amongst businesses. Arabella to me has a USP of the way the company provides not just luxury designwear but also a strong sense of community. Thus juxtaposing eachother in a way that provides a high quality experience with the exclusive clothing, but an inclusive experience where all customers are made to feel welcome and a part of the Arabella community. 
To adapt well into the behind the scenes work at Arabella I have been experiencing all areas of work, whether this is: working with the post, rearranging and handling stock, steaming and presenting products, or helping out and prepping for the live shows. 

The live shows have been a key eye opener in the way I have seen the company is managed, the live shows provide an essential insight into the pieces and styling of the brand. Yet, the live show is also key for the business as it allows direct contact between regular customers and the staff at Arabella in a relaxed but high energy setting, as the girls provide a small collection of looks on a range of bodies and age ranges to show the full potential of all the products Arabella has to offer.

In conclusion, the work at Arabella is high energy and fun to stay in keeping with the positive experience we wish to provide the customers both regular and first time, yet is balanced with the hard work and attention to detail all of the team members providing a inclusive experience with exclusive products. Which in my opinion allows for the community sense to thrive in Arabella.


Comments

  1. Em ServentiSeptember 4, 2020 at 5:34 AM

    It is lovely to hear you have settled in to the business. It all sounds very exciting and a fabulous opportunity!

    ReplyDelete

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