Week Two

ARABELLA


Within my second week at Arabella, I have already experienced many new elements to the team and the company, like the importance of sustainability and working behind the scenes to ensure the brand is shown in a certain light as to portray a cohesive brand to the customer.

It was an exciting start to the week when we received a new delivery from Rundholz, as out of all the brands Arabella stocks this is by far the brand in highest demand. To explore the promotion and progress of this new stock I worked behind the scenes in the photo-shoot for this collection exploring the imagery and editing it takes to give these products a place on the Arabella website. Again as Arabella does every few days, we displayed the new collection in the live show of which I helped expand the Arabella community by sharing the live videos on YouTube to spread the message their brand holds and reach a wider audience. 

I also produced my own sketches and imagery from the Rundholz shoot, these then found their way onto the Arabella Instagram page. Showing the place I have found within the company and lending my specific skills to them in many ways, as I am hopefully working towards completing a project for display when the new season starts to give a desired change into the next season at Arabella. 

Another highlight of the week was seeing the Pre-Loved show and helping organise the Pre-Loved collection. Helping with profiling and advertising as the new Pre-Loved tags arrived to give a high end feel to this second-hand collection. This collection holds many of the ideologies Arabella puts at the forefront of the brand, as upcycling and sustainability are something they often look to promote in both there brands and there Pre-Loved collection.

In conclusion, this week at Arabella I have been further introduced into the heart of Arabella learning it's visual branding, but also the brand's ideological thoughts.

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