WEEK TWENTY SEVEN

ADDITIONAL RESEARCH

Twitter 'fleets' update

To help people feel more comfortable Twitter have been working on a lower pressure way for people to talk about what’s happening. This fleets feature allows users to produce a tweet that is only visible for 24 hours, this means that users feel less pressure to get retweets and likes. This is not however a feature i can see us using at Arabella as we don't use Twitter. Yet, if we were to the fleets feature could allow for more customer interaction and engagement with our business as people aren't too worried about their comments. I believe that Twitter establishing this feature does suggest that social media platforms are becoming too similar as it reflects the story feature on both Instagram and Facebook.

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