WEEK THIRTY EIGHT

ARABELLA

This week at Arabella, we continued with our buying appointments. Even though we are only now receiving Spring/Summer stock we are already making orders for our Autumn/Winter collections. Rundholz is one of our best selling brands and the brand we stock the most of, their buying appointment is hence the most important. When looking through the stock we must not only look thinking of our own taste but also the taste of our customers and our brand aesthetic. We struggled more with this buying appointment than any before, as this collection was abroad and due to travel restrictions we weren’t able to see the pieces in person. We instead had to view them online and make decisions purely on pictures of the garments. Hence we will have to wait until the arrival of these pieces in August to see how well this collection goes.

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