WEEK TWENTY SIX

 ADDITIONAL RESEARCH

Instagram updates



Instagram is testing having up to 3 guests on your live stream in India. Instagram 'Live Rooms’ feature will now allow users to go Live with up to three additional people. This is expected to help creators grow their audiences by going live with multiple guests Instagram first started testing this feature in India, yet this feature is clearly working well as Instagram is rolling this out in Indonesia as well. This is a feature I am more than excited to try out at Arabella as previously we have used the livestream feature to invite designers to have interviews with us no matter where they are in the world. Meaning in future we could host events with multiple designers keeping our viewers enticed and excited for what the designers will be launching in the coming seasons. However, one issue we have with Instagram live is that there is no practice mode. If you’ve never done a live broadcast there before you need to see how it works, find out where the buttons are and if you want to go live with a guest, find out how that works. This has led to rather awkward starts to shows as the designers weren't familiar with this feature, hence getting them on the live took a few minutes. Instagram has noted this issue and soon you’ll be able to do a test run using private Instagram Live broadcasts. These won’t send out notifications to followers or appear in stories. But you can invite others to join, meaning we can wait until all the designers are ready and familiar with the live software resulting in a more professional start to these live shows. It could also be a good way to run exclusive Instagram Live events, with specific loyal customers, offering a boost to our community feel at Arabella and our customer engagement.






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