WEEK TWENTY FOUR

 ADDITIONAL RESEARCH

2020 Banned adverts.



The UK Advertising Standards Agency (ASA) has banned two adverts for Sky’s (Sky Broadband) TV and Netflix bundles, which promoted a £20 or £25 one-off setup fee to new customers but failed to make sufficiently clear that existing customers would have to pay an upfront fee of “up to £219“. Researching into current events in social media and advertising is essential for my development in digital marketing. Personally I see what the advert is addressing as there were deals included in the offer, yet it's inability it address full fees needed to unlock said deals is misleading. Therefore, I agree that the ASA  ruling was fair and justified, if Sky was to rebrand this advert I believe that they can highlight the Netflix bundles they are offering but they must also include the full fees including the setup fee of up to £219. Even if this is mentioned in the terms and conditions, as this then ensures there are no hidden costs the customers will discover. This has shown me the significance of ensuring the customers are not being mislead in ads as it may give the brand a bad reputation and could force the ad to be removed.


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