WEEK TWENTY FIVE

 ADDITIONAL RESEARCH

Could Google be the next big social network?




Researching into current events in social media and advertising is essential for my development in digital marketing. Hence, this news article grasped my interest immediately. Google holds over 70% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 85% of mobile traffic. At Arabella as a small business we know how important it is to appear on Google maps and to have a Google My Business account. Google is adding a newsfeed to Google Maps. In the explore feed you’ll see not just the usual recommendations but posts from local businesses and Google users. They’re calling this ‘The community feed’. Although we don't now know how this will evolve and develop overtime it is possible that Google could look into expanding into a social media site. I personally don't believe Google needs these new features, as it is the largest search engine evolving into having social media features really seems irrelevant. However, as we have not yet used this new feature at Arabella I can not yet right it off. This community feed may help with customer engagement, as many of our clients don't use social media trying to engage with them on a google may seem more appropriate as even the least technological person will be familiar with google. 


Comments

Post a Comment

Popular posts from this blog

WEEK THIRTY NINE

ARABELLA This week at Arabella following many new arrivals and new stock we had a large amount of orders to send out to customers. Hence we all came together as a team to ensure the quality of these didn’t change due to the quantity. As these are such high quality pieces we must ensure the customer is getting the standard they are paying for.
Read more

WEEK FOURTY

ARABELLA This week at Arabella, I became a fully fledged member of the team. I received a promotion to ‘Director’s assistant’ this means I will work with the senior team and contribute to decision making tasks. This ensures I am also able to work in several roles and see which suits me best as to if I want to progress further in the business and become more specialised in my role.
Read more

WEEK FOURTY TWO

This week at Arabella we have opened the new store! This has been a new experience for the whole team as we can now all work in the same building at once, this has meant that cooperating as a team is far easier. I have been largely involved in the online side of the business hence, I handle the orders, emails and phone calls downstairs whilst the customers are handled by the sales team upstairs. However, now we are all working in the same space if the sales team need help I can assist them. 
Read more