WEEK NINETEEN

 ARABELLA 

This week at Arabella we had to focus campaigns on the upcoming black friday sale. We took a different approach this year, and told customers to hold off on purchases for the sale. This worked to our advantage as it meant we had a massive serge of sales at once, we also didn't get emails complaining and asking for a refund when an item they purchased before the sale goes to discounted price.

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