Week Sixteen

ARABELLA

During this week at Arabella we wanted to increase sales of jewellery as this is stock we have had for a long time and find hard to market to customers. In our campaign we released a sale on this stock and to make these items more appealing to clients, we had a reshoot of all the stock. We also organised a live interview with Jianhui one of our jewellery designers to encourage customer sales, this meant that the customers felt more involved in the company and had more incite into the products giving them a higher incentive to make a purchase.

Comments

  1. Em ServentiNovember 17, 2020 at 8:18 AM

    It is great to hear you have been using live interviews, lots of apprentices cower away from this, but it definitely works well for business like yours. It brings the designer to life, and people love to know where the designs have come from. Like we said last week - people buy from people they know and trust! Amazing work!

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